{"id":108,"date":"2026-04-27T12:34:25","date_gmt":"2026-04-27T12:34:25","guid":{"rendered":"https:\/\/online-news.uk\/?p=108"},"modified":"2026-04-27T12:34:26","modified_gmt":"2026-04-27T12:34:26","slug":"less-bread-and-wfh-fridays-what-pret-boss-knows-about-our-habits","status":"publish","type":"post","link":"https:\/\/online-news.uk\/index.php\/2026\/04\/27\/less-bread-and-wfh-fridays-what-pret-boss-knows-about-our-habits\/","title":{"rendered":"Less bread and WFH Fridays \u2013 what Pret boss knows about our habits"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

From cutting back on bread to working from home on Fridays, the boss of sandwich chain Pret A Manger has learnt quite a lot about our habits.<\/strong><\/p>\n\n\n\n

We are apparently increasingly on the hunt for green leaves, slowly venturing into the office more, and occasionally treating ourselves to larger, more expensive protein and fibre-packed options as we prioritise health, human connection and flexibility.<\/p>\n\n\n\n

Cutting across our changing lunch and commuting habits is an overriding desire for good value, Pano Christou tells the BBC’s Big Boss Interview podcast<\/a>.<\/p>\n\n\n\n

Yet Pret has struggled to shake off a reputation as being expensive in comparison to other High Street chains.<\/p>\n\n\n\n

It also faces a list of challenges, including inflation, measures from the Autumn Budget, and changing commuter habits post-Covid.<\/p>\n\n\n\n

One of the ways Pret has tried to be competitive on price is through its subscription model, which has evolved over the years.<\/p>\n\n\n\n

Launched to drum up demand during the Covid pandemic, it cost \u00a320 a month for up to five free drinks a day and discounted food. Over the next three years the price rose twice<\/a>, before it was overhauled.<\/p>\n\n\n\n

It has been criticised for making the popular subscription model less generous. The current version now costs \u00a35 a month, and gets customers up to five half-price drinks a day, which Pret believes is still the best deal on the market.<\/p>\n\n\n\n

Christou says they’ve seen a rise of almost 25% in people signed up in the last year.<\/p>\n\n\n\n

Other outlets offer free loyalty schemes which include perks such as your tenth drink free.<\/p>\n\n\n\n

Costa offers customers a lunchtime meal deal where they can get a hot drink and toastie for \u00a36.49, with the option to add a snack or water for an extra \u00a31.<\/p>\n\n\n\n

Pret started trialling meal deals in a number of stores last year, saying it would test the deals at different prices to see how consumers react.<\/p>\n\n\n\n

Christou says customers “really enjoy getting great value”, but that doesn’t necessarily equate to the cheapest products.<\/p>\n\n\n\n

More salad, less bread please<\/h2>\n\n\n\n

Case in hand is the chain’s “Super Plates” salad range, which comes in at up to \u00a312.95 a pop and raised some eyebrows when it launched last summer.<\/p>\n\n\n\n

Christou says salads are growing in popularity across the industry due to a “migration towards people trying to consume less bread”.<\/p>\n\n\n\n

But despite this trend, he notes bread-based products are still the most popular choices, making up over half of Pret’s top 20 items sold last year with none of the salads making the list.<\/p>\n\n\n\n

He says this particular salad range – which is larger, designed to be more filling and nutrient-dense – has proved popular, with Pret selling 40% more items than expected.<\/p>\n\n\n\n

More of these salads are sold at the end of the day than baguettes and sandwiches, he adds, as people see them as a “very meaningful evening staple” .<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

With the rise of weight-loss drugs, introducing bigger portion sizes may feel like an unusual move. The bosses of both Greggs<\/a> and Leon<\/a> have both told the BBC this is making them rethink sizing.<\/p>\n\n\n\n

But Christou says it is too early to tell what impact the drugs will have on businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"

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