The report reveals that UK retailers are forecasting online sales growth to accelerate in 2026 as AI adoption expands to enhance shopping experiences and improve delivery performance, strengthening customer loyalty.
This optimism is driven by rapid changes in consumer behaviour, with almost half of UK adults under 45 already using AI tools for ecommerce tasks such as product research, price comparison, and exploring delivery options.
In response, retailers are increasing investment to keep pace, with 90% globally planning to boost spending on AI to optimise ecommerce operations over the next 12 to 24 months.
The new research, which surveyed over 8,000 consumers and 400 retailers, examines how AI is transforming the consumer shopping journey and how retailers are positioning AI investment as a direct driver of conversion, delivery performance, and online sales growth in 2026 and beyond.
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